At 828 Marketing and Web Design, we understand that a great website isn’t as valuable as it can be unless it attracts and informs visitors—and converts those visitors in to customers. Once you’ve created valuable content for your customers it’s time to make sure that it gets put in front of the right people at the right time. Search engine optimization (SEO) does more than just rank your website higher in the search engines. Properly done it will increase your visibility, improve your branding, boost your traffic, add credibility, and of course help increase traffic, leads, and sales!
The two terms SEO (search engine optimization) and SEM (search engine marketing) are often used interchangeably however cover different areas of focus. Search engine optimization (SEO) can be described as the methods used to help your business website be found through natural searches in search engines. The goal is ranking high on the results pages in key categories related to your business. Search engine marketing (SEM) is a broader term but typically involves researching, submitting and positioning a website within search engines using paid ads.
Our team helps you gain a competitive edge using the most effective and cost-efficient online promotional techniques. We will ensure that your website performs better in organic search results and is also well positioned to increase exposure and traffic. The SEO landscape has undergone quite a few changes over the last few years. Google and BING in particular have reshaped the SEO landscape and search engines have increasingly emphasized user experience, relegating many of the traditional techniques and strategies to a merely supportive role. It takes more than lines of cleverly constructed code- organizations need to create an experience that draws people in, piques their interest, addresses their needs and concerns and finally, compels them to transform. Online users may have not only become savvier over the years, but they have also become more impatient.